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Privacy Policy


Personal information

We collect personal information such as your name, email address, gender and zip code and credit card information, when you register on our website or purchase products and services from or through our website. We use the personal information that you provide to respond to your requests, to process our transactions with you and to send you emails and newsletters about our products and services and, if you are a member of the DUX Bed Owners Club, news about hotel and travel deals.

Non-personal information

We may also collect non-personal information when you visit our website, such as your computer’s IP address, your browser type, the pages you view and other actions taken by you in connection with accessing and using our website.


We collect non-personal information about visitors to our website through the use of cookies. A computer that accesses our website may be assigned a cookie, which stores data on that computer’s hard drive relating to its use of our website. The information collected by cookies allows us to monitor the number of visitors to our website, the frequency of visits to our website and the use of our website by its visitors and users. This information assists us in improving the website to better serve the requirements of our customers.


We may also collect data about visitors to our website through the use of web beacons. Web beacons are small strings of code that provide a way for us to deliver a small graphic image (usually invisible) on a web page or in an email. Web beacons can recognize certain types of information on your computer such as cookies, the time and date a page is viewed, and a description of the page where the web beacon is placed. We use web beacons to improve your experience on our website, including to provide you with content customized to your interests and to understand whether you read email messages and click on links contained within those messages so that we can deliver relevant content. Usage of web beacons is not linked to any personally identifiable information without your permission.

If you would like to be removed from the aforementioned data collection, please write to with your IP address and you will be removed. You can find your IP address by visiting Please note that this IP address is specific to the location from which you are browsing. If you move to a different location you will need visit again and send us the new IP address specific to that location.

Protection of personal information

We follow accepted industry standards to protect the confidentiality of your personal information. Except as described in this Privacy Policy or as specifically agreed to by you, DUX will not disclose any personal information it receives from you on our website to third parties for any purpose. We may only release personal information to third parties: (1) to process credit card purchases, or (2) to comply with valid legal requirements requiring disclosure, such as a subpoena or court order. In the event that we are legally compelled to disclose your personal information to a third party, we will attempt to notify you as far in advance as possible.

DUX Diary and Newsletter

If you sign up for the DUX Diary on our website, you will receive the DUX email newsletters, press releases and news on DUX features on products. If at any time thereafter you should decide to cease receiving them, you may click the opt-out link included in the newsletter or contact us at

DUX Bed Owners Club 

If you own a DUX bed, you may join the DUX Bed Owners Club through our website and receive information via email about exclusive travel, hotel and vacation opportunities for club members. If at any time thereafter you should decide to terminate your club membership, you may contact us at


Subject to having obtained his/her prior consent, we may post Twitter® tweets or written or video testimonials from registered users of our website about our products and services, which with the user’s prior consent may include his/her name or Twitter address. A user whose testimonial has been posted on our Website may update or delete his/her testimonial at any time by contacting us at

Other websites

The DUX website may contain links to other sites that are not under the control of DUX, which include the websites of the independently owned DUX retail stores. Once you enter one of those websites, whether through an advertisement, service, or content link, DUX is not responsible for its privacy practices.

Modifications to the Privacy Policy

We reserve the right to modify our Privacy Policy at any time. Therefore, we recommend that you review our Privacy Policy from time to time to learn about any changes.